WE (Telecom Egypt)
Anniversary rebrand
- Year2022
- AgencySynergy Advertising
- My roleArt Director, rebrand team
- TypeRebrand and 360° launch
The idea
For its fifth anniversary, WE unveiled a fresh look and new experiences for the year ahead. The launch film aired in January 2023.
What I did
- Remade the brand assets and design language with the Synergy team
- New logo, brand identity and applications
- Art direction, storyboards and OOH sketches for photography
- Typography
Credits
Creative Director: Sam Khafagy
Sr. Copywriter: Abdelrahman Fahmy
Art Directors: Mariam Sabry, Bassem A. Sattar
Sr. Graphic Designer: Omnia Hesham